I've spent $100M learning what works in DTC advertising. Now I'm packaging those exact playbooks into a service designed for brands doing £20k-200k/month—with pricing that actually makes sense for your stage. No contracts. No BS. And I'll teach you everything along the way.
Trusted by growing DTC brands
Founder, MHI Media
Six years ago, I realized there's no secret to Facebook ads—it's simply about making the most and the best ads possible. So I spent $100M trying to figure out how to do exactly that. I've scaled Ripley Rader to $2M/month, taken Icy Bear from 30k to 400k in 9 months, and hit 8 figures at 14x return with Beyond NI. Now I'm taking everything I've learned and applying it to your brand.
Most agencies charge premium prices to fund their overhead, not your results. We built a different model—one where you get enterprise-level expertise without the enterprise-level fees.
These aren't hypotheticals. These are real brands I've scaled using the exact same playbooks I'll use for you.
"The difference wasn't just results—it was Kamal teaching me WHY things worked. I actually understand what's happening in my ad account now."
"We 10x'd our business in 8 months. What made the difference was their systematic approach—testing creatives, optimizing audiences, and scaling what works. No guesswork."
"From $10k/day to $60k/day in 12 months. MHI doesn't just manage ads—they build systems that scale. Game-changing for our business."
By the time you're ready to go in-house, you'll actually know what you're doing.
No endless onboarding. No "strategy phase" that takes 6 weeks. Here's exactly what happens:
We find the 3 biggest leaks in your current setup. Full account analysis, competitor research, and opportunity mapping.
New campaigns, new creative angles, new tests—live within 7 days. We handle everything: setup, tracking, and creative production.
Weekly optimization + we teach you the "why" behind every decision. You learn as your account grows.
Most brands make 3-4 ads a month and wonder why nothing works. I make thousands of ads per month for my clients. Here's what that looks like for you:
Most agencies keep you in the dark so you stay dependent on them. I do the opposite. I spent 6 years and $100M figuring out what works. Every call, every Loom, every strategy session—I'm transferring that knowledge to you. By the time you're ready to go in-house, you'll actually know what you're doing.
Get profitable. Prove the model.
Scale to £50k+ months
Hit £100k+ months. Fast.
Try us for 30 days. If you're not seeing meaningful improvement, get a full refund. No questions asked.
We'll recommend the right plan based on your goals
Our Starter plan supports up to £5k/month in ad spend, Growth supports up to £15k, and Scale has no limit. We generally recommend at least £2k/month to gather meaningful data for optimization. If you're just starting, we'll help you figure out the right budget on our strategy call.
Most agencies keep you in the dark so you stay dependent on them forever. We do the opposite. Every Loom breakdown, every strategy call, every report is designed to teach you what we're doing and why. By the time you're ready to go in-house, you'll actually understand paid ads—not just have a dependency on an agency.
Correct. We work on a month-to-month basis with 30 days notice to cancel. We believe in earning your business every month—not locking you in. That said, most clients stay 12+ months because the results speak for themselves.
Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max), and TikTok. We recommend the right channel mix based on your product, audience, and budget. Most DTC brands see best results starting with Meta + Google.
We provide creative strategy, concepts, and scripts. For production, we work with trusted UGC creators and can coordinate the entire process. Static designs and basic video edits are included; full video production is available as an add-on.
Typically 5-7 business days from signing. This includes account access, tracking setup, audience research, and initial campaign builds. If you have existing creatives ready, we can often launch even faster.
MHI Media works with established 7-8 figure brands on comprehensive growth strategies (£5k+/month). MHI Growth Engine is designed for emerging brands who need agency expertise at a price point that makes sense for their stage—from £399/month. Same playbooks, same team behind the scenes, plus we actively teach you so you're building capability, not just renting it.
Book a free strategy call. I'll audit your current setup, show you exactly what's working and what's not, and map out a plan to hit your growth targets. No obligation, no pressure—just actionable insights.
Currently accepting new clients for February 2026