We take 3 new clients per month — spots fill fast
{$100M+ in ad spend managed  ·  50+ brands scaled  ·  6 years in performance creative}
Trusted by 50+ DTC brands doing $50K–$500K/month

We'll Build Your Complete Founder Ad System in 3 Weeks.

One-time project. No retainer. Yours forever. Guaranteed to drop your CPA — or you don't pay.

Book a Strategy Call

No hard sell. If it's not the right fit, we'll tell you.

The Problem

Your Ads Are Working Against You Right Now

You're testing creatives. You're hiring UGC creators. You're following every best practice. And your CPAs keep going the wrong way.

Here's why: everyone has access to the same playbook.

Same UGC creators. Same hook formulas. Same AI tools. When 10,000 brands run the same style of ad, it stops working for all of them. You're in a bidding war with competitors running identical creative — and the only winner is Meta.

The brands breaking out aren't doing more of the same. They're running one ad that no competitor can copy, no AI can generate, and no agency can replicate. It starts with your founder.

The System

The MHI AI Founder Ad System

We build three things in three weeks. Then we hand it all over.

Layer 01
Founder Ad Engine
Scripts, hooks, and extraction questions built around your founder's story. Ready to shoot. No scripts that make you sound like your website.
Layer 02
AI Creative System
Our AI system trained on what works across our client base — installed in your workflow. Write new hooks and ad variants in minutes. Never start from a blank page again.
Layer 03
Testing Framework
The exact testing structure we use across $100M+ in spend. Know which ads to scale, which to kill, and when. Yours forever.
Real Results

What Happens When You Get This Right

£1K → £9K/day
48 hours. One founder ad. A beverages brand.
£140 → £38 CPA
Same audience. Same offer. Different creative.
$300K → $1.5M/mo
60 days. Founder ads only.
14 MER
At $584K/month spend. Top spender: a founder ad.
What You Get

Everything You Get

01
Founder Ad Extraction Session
We interview your founder using our proprietary question framework. No scripts. No rehearsing. Just the truth — which is what actually converts.
02
10 Ready-to-Shoot Scripts
Direct response hooks, storytelling formats, objection busters. All written for your specific product, customer, and CPA target.
03
AI Copy System — Installed
Our AI system trained on 50+ brands installed in your team's workflow. New hooks in minutes. Consistent voice. Zero creative block.
04
Full Testing Framework
The exact structure we use at $100M+ spend. Which metrics to watch. When to scale. When to cut. Documented and handed over.
05
3 Strategy Calls
Onboarding, mid-build strategy, and a full handover where we walk you through everything. You leave knowing exactly what to do next.
06
3 Weeks Slack Support
Direct access to Kamal and the MHI team during the build. Questions answered same day. No ticket systems.
How It Works

3 Weeks. Complete System. You Own It Forever.

Week 1 — Foundation
Foundation
  • Onboarding call + brand immersion
  • Founder extraction session
  • First 3 scripts written and approved
  • First ad live and in market
Week 2 — Build
Build
  • Full script library (10 ads)
  • AI system installed in your workflow
  • Testing framework configured
  • Mid-point strategy call
Week 3 — Handover
Handover
  • All assets delivered
  • Full handover call + walkthrough
  • Team trained on the system
  • You own everything. No ongoing dependency.
The Guarantee

CPA Drops. Or You Don't Pay.

We guarantee your founder ads will outperform your current top creative within 60 days of launch — or we refund in full. We've done this for 50+ brands. We know what works.

FAQ

Common Questions

What if our founder isn't comfortable on camera?
Most aren't. That's why we use questions, not scripts. Scripts make founders sound like their website. Our extraction method pulls out the real story — which is what actually stops the scroll.
We already have a creative team. Do we need this?
The AI system and testing framework are designed to work alongside your team, not replace them. Most clients find their internal team gets significantly better output once the system is in place.
How is this different from hiring a creative agency?
An agency keeps the system. You keep paying. We build it, hand it over, and leave. You own everything. No retainer, no dependency, no account managers you never see.
What kind of brands is this right for?
DTC brands doing $50K–$500K/month who are ready to break through a CPA ceiling. Works best when the founder is accessible and willing to be the face of the brand.
How quickly will we see results?
First ad goes live in Week 1. We've seen brands go from £1K/day to £9K/day in 48 hours. Typical CPA improvement shows within 30–60 days of testing.

Ready to Build the Ad Your Competitors Can't Copy?

3 spots available this month. Book a 20-minute strategy call and we'll tell you exactly what your founder ad system should look like.

Book Your Strategy Call

No hard sell. If it's not the right fit, we'll tell you.