Free Claude skill
Where should we send it?
dtc-customer-intelligence-researcher
SKILL.mdoperating system
references/research-operating-system.mdmethod
references/evidence-and-citation-standard.mdsourcing
templates/EVIDENCE_LEDGER.csvledger
templates/ICP_RESEARCH_BRIEF.mdbrief
scripts/score_evidence.pyscoring
The Claude research skill you'll need to get to $1m+ a month
If you haven't hit a $1m month, there's a good chance your customer research is a persona document written six months ago by someone who spoke to zero customers.
Where should we send it?
✓An evidence ledger where every claim carries a source ID — so nothing in the brief is unsourced
✓Separates observed fact, customer statement, inference and open question. Never presents one as another
✓Mines reviews, tickets, comments and transcripts for the exact language customers use — quotes stay uncleaned
✓Turns the evidence into angles, hooks and structured tests, not a deck nobody opens
✓Ships with an interview guide, ICP brief template and two scoring scripts
✓Refuses to invent a quote, statistic or source. "Insufficient evidence" is a valid finding
An actual conversation, recently
“Bob is 25–40, he's health-conscious, and he values quality.”
“Is Bob real?”
“No.”
Their entire advertising strategy was being built around a man who didn't exist.