Your Competitors Are Running
Polished Ads.
Here's Why That's Good News.

What We Keep Finding

Studio creative. Professional voiceover. Brand colours. Every brand in the category looks identical.

When we open most ad accounts, everything is polished. Lifestyle imagery. Typographic hooks. Safe messaging that sounds like it was written by a committee.

We found one brand spending £30K a month at a £52 CPA. Their top hook was "premium quality, proven results." I've seen that hook on about 400 products. It stops no one.

They were paying to blend in.

Why It Works

People buy people. Always have. Paid social just finally caught up.

Polished ads look like ads. The algorithm knows. The viewer knows. They scroll.

A founder talking directly to camera — unscripted, imperfect, specific — stops the scroll because it doesn't feel like an ad. It feels like someone you might actually trust is speaking to you.

No other agency runs founder-led creative at the volume we do. Last month alone: £5M in Meta spend across 42 brands. If any agency says they do this better, ask them to show you the numbers.

What Happens On the Call

We open your account and show you exactly what founder ads would do to your numbers.

Either me or my business partner takes the call. Not a salesperson. Not an account manager you've never met.

• We look at your top spending creatives — what's working, what's burning budget
• We identify the hooks you're using and why they're probably too generic
• We show you exactly where founder ads would slot in and what CPA change to expect
• You walk away with a clear picture of what to test first — even if we never work together
• If your creative is already working and you don't need us, I'll say so

If you've got a media buyer on the call — honestly, maybe leave them out. They spend the whole time worried about their job. I'm not here to take it.

Is This for You?

We work with DTC founders who are already spending on Meta and want to know what founder ads can actually do.

• You're spending £10K–£500K/month on Meta and CPA is plateaued or climbing
• Your creative is polished but not scaling — everything looks right but nothing's breaking through
• You've never tested a single founder-on-camera concept, or you tried once and it didn't land
• You want to understand why some brands scale on £5K/day of founder content while yours needs 10x the budget

• You haven't started paid ads yet
• You're looking for a long-term retainer before seeing any results
• You think production quality is the reason your ads aren't working

How We Work

Month-to-month. No long contracts. You stay because the numbers are there.

I hate the word agency. Most agencies outsource your brief to a freelancer in another timezone, send a pre-packaged report at the end of the month, and hand your problems to a junior who can't fix anything.

That's not what this is. If you work with us, you work with us. I'll be there for the whole process.

Clients stay month to month because the results are there — not because they're locked in and too uncomfortable to leave. If the numbers aren't right, you should leave. We'll tell you that ourselves.