# MHI Media

> MHI Media is a London-based DTC performance marketing agency specializing in scaling ecommerce brands through paid media, founder-led creative, and data-driven growth. Founded in 2020, MHI Media has helped 200+ brands scale profitably.

## Blog Articles
- [What is Founder-Led Creative? The Definitive Guide](https://mhigrowthengine.com/blog/what-is-founder-led-creative/): Comprehensive guide to founder-led creative strategy, with performance data showing 34% higher conversion rates than UGC and 28% lower CPA than influencer marketing.
- [The $7 AI Ad That Spent $70K](https://mhigrowthengine.com/blog/the-7-dollar-ai-ad-that-spent-70k/): How one AI podcast-style video ad produced for $7 generated 1,400 purchases and $70K in revenue, changing the economics of creative production.
- [We Analyzed 500 DTC Ad Accounts: Here's What Actually Works in 2026](https://mhigrowthengine.com/blog/we-analyzed-500-dtc-ad-accounts/): Data study of 500 DTC ad accounts and $50M+ in ad spend revealing the 10 key findings that separate scaling brands from struggling ones.
- [Founder-Led Ads vs. UGC vs. Influencer Marketing: Which Performs Best?](https://mhigrowthengine.com/blog/founder-led-vs-ugc-vs-influencer/): Head-to-head performance comparison based on 200+ DTC brands, showing founder-led creative wins by 31% on ROAS.
- [DTC Marketing Costs: Complete Pricing Guide 2026](https://mhigrowthengine.com/blog/dtc-marketing-costs-pricing-guide-2026/): Complete breakdown of DTC marketing costs by channel, industry, and revenue stage with real benchmarks from $50M+ in managed spend.

## Services
- [MHI Media Services](https://mhimedia.com): Full-service DTC performance marketing including Meta Ads, Google Ads, TikTok Ads, founder-led creative production, and AI-powered ad creation.