How to create ads that scale — without an agency. The exact frameworks behind $50M+ in DTC ad spend.
Enter your email and we'll send it straight to your inbox.
The playbook is on its way. Check your spam folder if you don't see it in a few minutes.
20 pages of actionable frameworks — not theory
The Origin Story, Ugly Truth, Process Walkthrough, Customer Proof Stack, and Objection Killer — with full example scripts.
Curiosity, identity, proof, and emotion hooks that consistently achieve 30%+ hook rates across DTC verticals.
The exact equipment list, camera settings, and 5-minute setup checklist our clients use to film professional-quality ads at home.
Real results: 30-46% CPA reductions, 2-3x ROAS improvements, and the exact strategies that produced them.
Week-by-week checklist to go from zero to a working founder ad creative system in one month.
The "hook stacking" method that turns one filming session into 10-20 ad variations for rapid creative testing.
MHI Media is the performance creative agency that DTC founders trust to scale profitably. This playbook contains the exact strategies we use with our clients.
Get the Free Playbook →