I 10x'd My Brand's Revenue in 8 Months — MHI Media Testimonial

hey everyone I've got now here who've been working together for I don't know about eight months now is that right yeah I think we started talking last February April and yeah it's been going from strength strength since why don't you tell everyone a little bit about Oreo and how it started yeah so uh all new nutrition is kind of a natural sustainable uh protein brand um we make a lot of products of natural ingredients uh plastic

free compostable packaging and and all bars soil goes to helping ocean plastic so myself my co-founder launched the business around the start of last year um and yeah we've been growing both in retail and e-commerce so we're kind of an omni-channel business yeah awesome I mean the the product has such kind of solves a lot of problems tackles a lot of things that consumers want sustainable healthy um and like these are a lot of things we

take into consideration when we start working with with Brands is like do we have a good product and like a lot a lot of it from our point of view was like working with you um because I'm not from the first phone call like sounds like you could go to work with and it's definitely true um yeah I mean like we're we're a young growing brand you want to scale our e-commerce across Europe and into into

the states and I think what's what's key for us I suppose because we're only channel is you know we're getting good volume in retail but we're also scaling really fast on e-commerce and getting a really detailed uh you know portfolio of our customers what they like what the pre-purchase and it's given us a really solid kind of data to help grow the business yeah definitely and like why didn't why don't you tell everyone like how you

started how you started all real yeah so I originally started with a brand before I really called origin made protein bars in my home kitchen uh Southern Farmers Market it's got a couple of retail listings raised some money between the bank and some got Government funding got a kitchen together started making my first bars getting them onto shadows and then you know we started scaling across Ireland covered kicked in um that brand we decided to to

kind of go more down a sustaining route I brought on my business partner Ross and we said look a product was good not great so we spent some time getting the product price then we spent some time getting the brand right and we got onto the market last year and you know we've had Forex growth uh from year one to this year and we're expecting the same next year yeah awesome yeah I started in the kitchen

at farmers markets and then from strength for strength right covert hit yeah absolutely and uh I suppose hey Ross had a background in retail and sales he sold out his previous brand and I'd worked over in business development a little bit beforehand and yeah we just did the usual you know minimal viable product to get it sell and get feedback and just iterate iterate iterate until now we've got a really solid product that we're we're very

happy with our customer base is really happy with and you know we've built up the business and how to work we're just scaling like crazy and that comes with lots of exciting times lots of challenges but uh you know no uh no day is boring anyway I tell you that much for sure what do you think um your biggest scaling issues at the moment I think this issue the moment has actually uh producing enough stock to

to to get all our customers you know between some of our retail customers with the spread of stuff amongst them um and then with our e-commerce sales we have to do the same because you know with many different uh you know multi-packs and all that that need to be packed so again a lot of people say it's a good problem and I suppose there could be worse problems to have however it is a problem nonetheless and

that's something we're focusing on the next couple of weeks and months so that stock won't be an issue and that we can really really Drive uh the sales yeah for sure and I think we came I mean you were speaking about how you had a lot of iterations of a product and how it grew into what it is now I think we came I came on around the time it was a fully fledged product and you

were you would like on on your way up right you would you started spending on ads a little bit like a few months earlier yeah we like again we've done a little bit here and there we had some customers from our previous brand you know we were doing you know very small you know a couple of thousand here and there per month but we knew we had you know a product that was ready to scale and

we needed to find a partner that could help us do that and I suppose as a young brand you have to decide two things one am I going to look at hiring somebody in-house to that for me and manage the HR all the different things of having a team or do you work with a a agency expert that has multiple people that can work on your brand that understand all the different channels like Google Tick Tock

Facebook Instagram uh be able to put on the right creative together test drop and so on so you know for us it made uh absolute sense when uh we start to talk about you guys that this is the right approach for us you know for you know like we have to look at the business case and going right we can spend this on one person or we can spend the same on multiple people and have a

partner that really understands the data and can allow us to scale and grow and I think like even if we look at last month alone we're up probably seven or eight X on our Revenue since we started working with you guys not even more actually so actually not I just checked we're on 10x on revenue from not like from last month from the month before we started working with you guys so yeah this yeah it's been

it's been a killer kill a year um you know a lot of people have been saying Ecom hasn't been it's not as big as it was during covert you know it hasn't been grown as much but we've had such a killer year I mean when we came on we were looking at the problems and the problems with food brands is it's highly competitive uh people know people know the price and stuff like that it's like a

super hard industry to get into but that you had so many strengths internally the product was great healthy sustainable you had the right mindset so that's why we were super confident when we started with you and yeah you know can X in what eight months is like again I probably wouldn't have believed you if you said that uh when we started that our sales were 10x in only eight months but here we are and it's it's

looking uh and look we're we're more ambitious again for an extra there's a lot more uh meat left on the phone and I think you know uh the the the way and approach that you know your had to scale into ads and testing and growing and you know making sure everything is within the parameters for us to make the business worthwhile you know I'm keeping within our uh return and investment looking at our lifetime value of

each customer and seeing your customer acquisition costs and having a real data-driven approach backed with you know the understanding of you know the modern you know social media user and how they want to be entertained when they see content and having that kind of you know attention uh driven approach then taking the data to drive it on I think is why we've scaled so much yes our product has been fantastic you know that plays a partner

but you still need engine to drive on you know you can have the best product in the world but if nobody knows about it nobody can buy it and I think that's having the systems that you guys put in for us from day one is what really helped yeah definitely you know yeah you have a great product but you still need to do it in the right way right you just show people in the right way

yeah and I think when we pushed on to tick tock we had some issues like so much content so much creative right and it's just so much work but managed to overcome that and I think it's became our best Channel really yeah again like Tick Tock themselves said they've had uh they've been changed algorithm over the last couple of months but yeah you know it has it can show your content to a lot of people but

is it the right people and that really depends down on getting the content right and iterating that but I think we've kind of gotten that a lot better now and you know uh you know Tech talk has been it's been really good they've got a big focus in e-commerce especially bringing in spark ads the the Creator Marketplace that they have gone now um then which are your paid ads it's driving it's our main traffic source to

our website right now tick tock yeah for sure yeah I mean I think we've had such a good year like 10x um and like as we said when we started the biggest problem is getting stock in but like looking forward to next year I'm confident in like your end of like getting the stock in and obviously you know running your business like to be a higher standard and I think from and I'm also confident that we

can if you wanted to increase their next year I'm confident that but we can do it Facebook Tech talk Instagram we've got the content you got the products right it's just about getting it all going together yeah exactly and uh you know we're scaling into new markets as well that will you know help us provides more uh more customer bases to grow and uh yeah where it works really excited for it for for the next year

and uh you know also you know you guys have given us good feedback on our website in terms of you know the ads only open the door your website has to convert and you've given us good uh good advice on different things that we need to change in the website different things that we've needed one you've even gone on to the back end of our website added in different apps and different things that helped raw conversions

and now we're rebuilding our website and getting ready to to properly scale and probably wouldn't have done that without your kind of knowledging on oh look this needs to be better or this could be better here and so thanks again for that awesome yeah I mean it makes our job easier we increase our conversion rate we increase the average order value to me it's running ads way easier um you know you can show someone the door

of us uh you know if it's if it's not optimized to walk through they can't walk through it so you know that's thanks our job is as you know marketeers and brand owners to get right and make it as easy for the customer to buy a product as possible exactly it's got to be a seamless process right people are busy nowadays like you know someone could be almost at the cart there's a order to enter in

there's extra bit of doorbell rang oh no I forgot about it say I've gone and I've forgotten you know it needs to be very very quick and seamless so uh yeah yeah it's a competitive super competitive and you're competing with people's time and brains you know yeah man awesome okay cool I mean I really appreciate you hopping on and giving me your time um can I ask you one question yes How likely would you be to

recommend and you actually have done this already and we try to uh another brand or friends you know the answer I like most brands that I know in e-commerce space we have recommended you guys too because like I said it's not just someone running your ads it's someone who's actually creating content for your ads creating all the framework on all the different platforms for the ads and run an email marketing driving the Google shopping driving all

other stuff on the website so it's like a full 360 digital marketing approach so yeah 100 I'd recommend nhi for any kind of brand who wants to get the e-commerce side of the business scaled awesome I appreciate that a lot and you have and I appreciate that a lot thanks very much thanks awesome man thanks very much all right cheers