Give Me 13 Minutes and I'll Fix Your Ad Account

Today we're talking about ad account structure. If you want your ads to perform better, you need to focus on leveling up your structure. And I get added to over 20 ad accounts a week. And these areas keep showing up and stopping brands from scaling. And look, I've scaled and studied hundreds of ad accounts. And there's really only four mistakes that you could be making. And if you solve for these, your sales will skyrocket immediately. So, in

this video, I'm going to break all four of them down. These are the four ad account mistakes holding you back with tactile examples and hooks on how to fix all of them. By the way, I'm Kamal and I've scaled over 10 brands to eight figures and hundreds to seven figures. And this is all I do all day every day is talk about and think about ads. Okay. Now, before I walk you through the four main mistakes

you're making in your ad account, let me show you what a good account should look like. And understanding this one thing will really help you a ton. Ad accounts really only have one job. It's to deliver your creative to the right people at the right efficiency. Now, in order for your ad account to work, you only need to do these two things correctly. Having your creative do the targeting means you have no targeting settings on inside

of the ad account, but instead you create content talking directly to the customer with the ads they like to watch. And targeting the right CPA based on your contribution margin is literally just checking whether your bank balance is going up or down. If your ads are performing, you should be making more money. So, all your ad account needs to do is drive those two points home. If you do those two things, you will win. I guarantee

your ad account will work. Now, of course, the million-dollar question is this. How do I make sure that every time I make an ad, my ad account does those two things? And this is really where the four horsemen of ad account mistakes come in. And the reason ad accounts flop and don't get results is probably because you're doing one or more of those four things. And if you fix all four of these, you'll be good to

go. All right, the first mistake is interestbased targeting. And the good news on this one, it's the easiest to fix. And what I mean when I say interestbased targeting is when you go and set your audience in ads manager, you select interest to target your audience. Okay, let's visualize this. If you're selling wallets for men and you're going into your interest targeting settings and adding men interested in wallets, this is what you're doing wrong. This is

interest based targeting cuz you're narrowing down the groups of who you're targeting based on what they're interested on meta. You need to cut this out completely and have no interest targeting. I often refer to this as going broad and letting the creative do the targeting. You need to cast a wider net and let the algorithm do its job and show the advert you've made to the correct people. So, here's another example of what bad targeting looks

like. Let's say you set your campaign up with something like this. Woman 25 to 44 interested in yoga, health, and wellness. Now, that is an example of what many advertisers do if they're beginners. Now, in theory, this may sound like a good approach cuz you're being specific with who you want to target and talk to. You might think, I know exactly who my customer is. I want to target them directly. But the problem with this is

generally you're trying to put a square peg in a round hole. You're trying to force Meta to target your customer. But actually, you should let Meta's algorithm decide who your content is best to show to and therefore who is most likely to purchase from your content. So, if you add interest targeting, you are literally denying Meta from accessing people who actually might want to buy your product. You've boxed it in. This is the typical reach of

all of my campaigns. It's almost everywhere. let this algorithm get smarter over time and the learning accelerates when you give it room to work. So every manual targeting setting you apply, you're basically manually excluding some of your potential customers and stopping Meta's algorithm from learning from them. Now certain brands with these narrow interest targets are able to get these sales. And if you look on Meta specifically, it kind of looks like these interest targeting for campaigns

work well, but it's actually just restricting your scale. The reason why their ads worked is not because of their interest targeting in the first place. It's simply because they're making great creative with a great offer and they have a good product. The interest can actually provide zero value to them getting sales. It's not that these interest targeting campaigns don't work. It's just they work way less efficiently and they stop you from scaling when you hit success.

And the fix is to stop constraining Meta's algorithm about who you think your buyer is. And go as broad as possible to give Meta the data it needs to find your actual buyers. An example of good broad targeting is literally all males in USA. I sometimes don't even choose a gender and just let Meta decide. Men can buy products for their wives and wives can buy products for their husbands. And if you set your campaigns up

like this, Meta knows exactly what to optimize for. Finding your right customers at the right CPA. There's zero constraint to the algorithm, so it will simply work as efficiently as possible to find you your right buyers. All right, ad account mistake number two is complicated ad account structures. And when I say complicated, what I really mean is fragmented. So in this case, your team and the algorithm are just not understanding where performance is coming from. And

at this point, you've eliminated your interest targeting, but the campaigns you're using and the amount of adsets you have are confusing your decision-m. So the problem here is really just a lack of clarity in your structure. And the reason why this is a problem is because if your team can't understand which of your 50 campaigns is bringing in performance, then your media buyer can't adjust budgets appropriately, and your creative strategist can't then make more creative around

a winning topics. Imagine you set your ad account up like this. Campaign one for targeting women age 25 to 34. Campaign two targeting men age 25 to 34. Campaign three for top of funnel. Campaign four for middle of funnel. Campaign five for retargeting. And a sip campaign for reach and awareness. And this brand is spending 30k a month. As you can see, this is a bit exaggerated, but it would be a complete nightmare for your team

to be able to allocate budget efficiently when there's six campaigns all spending $50 a day. And the cherry on top is that Meta's algorithm learns much better with slightly more spend. And when I look at a campaign structure like this, it's clear the media buyer is trying to target the right audiences in the right way. But in 2025, you simply just need simple campaign structures and complex diverse range of creative and that will allow you to

target more people at different stages of your awareness funnel. And this is just a simple classic data confusion issue. It's almost certainly down to human error. For that exact same ad account, you could structure your campaigns like this. One CBO and you put all of your ads in there. You make top of funnel ads, middle of funnel ads, bottom ofunnel ads, awareness ads, and Meta will literally talk to the people if you're making the ads properly.

And then you simply move your budget up and down. And that is your only budget control. And you base your decisions of how much contribution margin you gained and lost. So you see how just changing your structure slightly, simplifying it, makes it way easier for you and your team to understand what's working well, letting meta allocate the spend to the correct creative. the algorithm has so much more data in this case and significantly less input from

a media buyer which often can hinder performance. Also with this structure it is really hard to make a mistake. Now the tactics for how to improve consolidation is really about being a better media buyer. You want to use fewer campaigns but you do want to have separate campaigns for products with different margins. The reason for that is because different margins have different target CPAs and most of the time Meta will optimize the highest volume. So therefore,

it will try and get the cheapest CPA possible even though that product might bring you less profit. All right, the last tip for consolidating and proofing your campaigns is this. And you look at just the campaigns in isolation. Ask yourself this question. Is it possible for my media buyer to push the budget into the wrong campaign? And we'll better understand which of these campaigns is driving me the most contribution margin. All right. Now, before I go

into the last two mistakes I always see in ad accounts, and these ones are really the biggest, I just want to mention something. I think becoming a master of ad creative is the number one thing you need to do in order to scale. Ad creative is the 80/20 in the performance flow. Now, if you want to become god tier ad creative and just scale campaigns every time without having to think about it, I can offer you

the most comprehensive audit call on ad creative ever created. So, if you run meta ads, this will feel like a complete cheat code for you. What I'm covering in this video right now is like 1 to 2% of what I offer in the complete creative playbook on the audit. On the audit call, I'll cover these things in depth. One, creative psychology. How do ad accounts actually work and how do they find your buyers? Two, what's my

10-minute cheat code creative framework? Literally, a checklist you can follow every time on how to make an ad that works without fail. And three, an analysis of 11 creatives from different brands at different scales at different stages in the funnel and analyzing why the good ones are good and the bad ones are bad. I've also audited over 400 ad accounts from structure, creative, budget, targeting, everything to do with it. And I built a system for analyzing

those ad accounts and finding where the creative holes are needed to scale those ad accounts. I literally went out and found the top ads from every niche in history and analyzed why they worked and how they performed. And then I extracted that into a framework which you can copy today. Also, in this article, I'll teach you the methods on how I learned to steal the best ads possible and apply those frameworks to your business. Like I

said, my goal was to make this the undisputed god tier creative audit. So, if you like my videos and you like this video, then book in a call because this creative audit is going to be the way you can go from zero to 100 as quick as possible. You can book a call here or in the link in the description. All right, ad account problem number three is awareness levels at small scale. And at this point,

you've solved for the first two. So, you've eliminated interest targeting and you've maximized consolidation. So, your ad account knows exactly who to target and when. The problem number three is awareness campaigns at small scale. It means you're optimizing for awareness when you actually need sales. So, you know what the campaign is doing, but it's not making you sales. Now, there's two really easy ways to solve this problem. The first way is to set a spending threshold

for when awareness campaigns become valuable. Most people think they should set campaigns up like this. We need brand awareness to drive future sales. The problem is this opens a door in the advertiser's mind to focus spend on metrics which don't convert. So, they're looking at what the biggest brands do. They run awareness and they're thinking, "We want to be them. we need to emulate that. But they didn't do awareness campaigns to get to that level. They

do it now. They're there. But when you're a small brand, if you have a campaign which isn't bringing in sales or revenue, you're eventually going to have to stop spending money. They're going to put less budget. They're going to put less and less budget in the next campaigns and eventually stop running ads. This is the awareness problem. The advertiser doesn't feel like what's coming next will be profitable for them. So to solve this problem, all you

have to do is set your campaigns conversion objective only. So instead of saying we need top ofunnel awareness campaigns to get awareness, you should be saying I'm going to spend $100,000 a month profitably and that will bring me enough awareness. So when you do this, your campaign is optimized for you to be able to spend more and then naturally grow brand awareness. And if you have profitable campaigns, you're going to spend more and therefore you're going

to gain more brand awareness. The second way to solve to awareness is frame your campaigns around expected revenue. There are two types of campaigns, awareness and conversion. Both of these offer solutions to a business goal and that business goal is revenue. Building brand awareness is a nice to have and hitting revenue targets is a need to have. So if you frame your campaign around hitting your revenue targets, hitting a profitability target, you will have more brand

awareness based on that fact. You will go out of business chasing brand awareness before sales and hoping for sales. You need sales now and brand awareness comes later. If one brand can spend a million dollars because they have profitable ads and another brand is spending 10k a month on brand awareness as an allocated budget which is completely unprofitable. What do you think gains more brand awareness? The million pound spend or the 10k spend. It's always a

million dollar spend. Okay. The last ad account mistake is number four. Not enough of a right ad creative. And this is the one which kills brands more than anything else. At this point, you're running broad targeting. You got a clean account structure. You know your CPA targets, but your account isn't scaling. This is the creative problem. Your account just doesn't have enough of the right ads to keep scaling. So, what you want to do is build

a creative production system. And everyone talks about a creative system, but nobody ever explains it. A creative system when a brand hypothesizes why an ad will work. They create the ad, they test the ad, and then they make more ads based on the results of that test. And they keep producing creative every single day of the month. That's what a creative system really is. So, your job is to start a creative production system which always learns

and always gets better. And at the start, you might be able to do 10 or 20 tests a month, but your goal is to continually improve that. So, you're making 100, 200, 300 ads a month. Remember, the more ads you make, the more you'll be able to scale. The $10 million ad account question is, how do we continually make more highquality and high volume creatives? Just to be clear, an ad account can scale on just a

few winning creatives if they're really good. But most brands don't have that level of creative skill yet. So until you can consistently create winners, volume is your massive advantage. All right, guys. That's all I've got for this video. As a recap, we covered the four main ad account mistakes which is stopping your brand from scaling. And those mistakes are interest targeting, complicated account structures, awareness campaigns, and not enough creative volume. As always, please leave a comment

below if you like this video or just for some general feedback. I'm always reading the comments and I'm trying to provide value. So, if you leave a comment, let me know. I'll take it and apply it to my next video. All right, guys.