Increasing Conversion Rates on Shopify with ASC+

meta claimed Advantage Plus can reduce your CPA by 13% but is that really possible and do you even want it you all know that you got to keep up to date with AI tools to stay competitive but you can't forget you're the one making the money you've got to know when to use the tool how to use the tool so if you want to make some money listen up and I'm going to tell you exactly what

Advantage Plus can and can't do for you now I've been scaling six seven and 8 figure clients from even before AI was a thing so I can tell you which of these tools Just Right In the AI hype train and which ones are actually going to make you money now one of the reasons I wanted to make this video cuz I see this problem over and over again for people running meta ads and this ain't just

newbies either I've had some eight figure Brands come to me looking for a solution for this and you'd be shocked about how easy it can be to fix this but first you've got to understand how Advantage Plus really works now let's start with mea's claim of a 133% CPA reduction 133% can be an absolute Game Changer but is CPA the best metric to focus on for me contribution margin is King you have to keep your eyes

on the prize now to figure out why optimizing for CPA can slow your growth you actually need to know how its targeting works but let me be clear meta's AI tools are insanely smart but they're not going to make your workload magically disappear or we're not going to make a bad ad into a good ad it used to be but Advantage Plus was an optin tool you had to choose it but now it's enabled by default

and when you make an ad campaign it chooses by default to optimize for traffic now most of you have been in the game for a while and you already know that traffic is secondary if you're not getting high convert in traffic then you're hamstringing your revenue and you'll be happy to know all you need to do is run your campaign targeting sales and purchases now a trickier problem is that Advantage Plus can sometimes struggle to find

new audiences this happens because it's a full funnel campaign and it's really good at optimizing for the cheapest purchase which inevitably comes from your returning customers now this is particularly true my larger clients but we remedy this by doing a combination of both manual and Advantage Plus campaigns so this way you get both efficient retargeting and a really good full funnel campaign now if you're an established business and you keep coming up with this problem I

would highly recommend booking in a call with us typically we work with Brands spending at least 20K a month on marketing but if your business is smaller you should definitely keep listening you may just find the secret source to scale large enough to work with me now I don't want you to get the wrong idea about Advantage Plus it is an extremely powerful tool in fact we don't have a single client but we're not using it

at least partially for now I recommend anyone who's starting a business or scaling up in a store to have at least one ASC running a common thing I see popping up all the time when people new to the game is actually optimizing for the wrong thing when you don't have a lot of data to work with Vantage plus can find your audience with almost no data to to work with giving you time to focus on the

broad Strokes your brand is like a painting things like the creative and your offers make up the broad Strokes Advantage Plus helps you figure out the small details you can leave that to the end whilst you're figuring out how to paint your Masterpiece now Advantage Plus is a lot more than just audience targeting you get a bunch of new creative optimization tools and catalog optimization tools so if I haven't made it clear everyone should be using

Advantage Plus on some level and if you're Go full manual with interest targeting location targeting audience targeting and gender targeting you're making a load more of really bad and unprofitable work for yourself now the one thing I will say and I want to focus on this point a lot is Advantage Plus is a tool and it's only as good as the things you feed into it you need to spend 90% of your time outside of the

ad account and outside of Advantage Plus and you need to feed it the best quality creative you can Advantage Plus is only as powerful as the creative you feed it and Advantage Plus is targeting is defined by the creative you feed it if you're feeding all bottom of funnel and middle of funnel ads it will retarget 90% of the time but if you feed it really broad stroke top of funnel ads you'll reach a much big

audience and you'll be able to send way way more I've been getting loads of requests to work with me recently given our recent results and now we've got a pretty long wait list but I wanted to make this video so some of you can get started with the processes but if you're a larger brand or you're a brand who really wants to move now and quick I'll put a link in my description you can book a

call and we can see where we can go from there