How I Added $316,357/Month to This Fashion Brand

15 syllables 300 Grand all in just a month it doesn't get much better than that today you're going to learn how one hook Banks me 316 Grand and how you can do the same for your business we're in the age of AI tools big data and optimization and sometimes it can feel like the spirit of marketing has changed it's no longer run by guys in suits smoking cigars in boardrooms is computers cracking the code of human

behavior and you you trying to figure out how to leverage those tools or at least that's what everyone seems to think the truth is these tools serve to do only one thing and that is getting your message to the right people but guess what it's still the message that matters to saying the right thing is going to make the money pour in the reason you should listen to me though is because last month I scaled a

store from 40K to 140k and earlier in the year I took a brand from 70k a month to 700k a month in just one month and the reason I'm making this video is because I just don't believe there's many high level videos out there telling people how you can actually make more money and get results like this people seem to cover the wrong topics over and over again without actually giving the source and the real details

and I wanted to make this video to show you that you can do this too if you know how to research properly and you know how to write compelling marketing copy and before I was doing this I honestly thought that my results would come down to how good I was at making meta campaigns I was spending hours and hours and hours a day inside my ad manager trying to get 1 2% extra results so I'm going

to explain in this video how you can get to these numbers and how it actually doesn't have to be as complex as you think so for a bit of backstory when I first started working with this client they were only pulling in around 6 k a month that's barely a fraction of what my smallest clients make these days we've been winning with them since the beginning one of my earliest campaigns with them went so viral that

even Forbes made an article about it one of my earliest marketing campaigns for them was so good that Forbes made this article about it that was just a few months into the contract and I was able to 12et their revenue and get them a spotlight on one of the world's top Publications I'm sure I don't have to say this but as still and were a very happy client Flash Forward a little and I've got them well

into six figures 316,000 a month to be exact that's a 52 times increase in revenue and I achieved this with some clever creative work add account restructuring and nailing the financials now maybe I'll get into all of that in future videos but for now I'll focus on what really matters that one golden hook at this point I'd already 52x our clients revenue and any sane man would still be Coast enough that high but I knew there

was more money there I could smell it now this is the kind of money you don't just stumble upon you have to go outside the box half of My Success comes from a fact that I listen to the Masters cookie cutters do okay in this business but you don't become the best without some secret Source I was listening to an interview with Robert chalini and he was talking about a technique he used to stop his students

from pack up too early the secret was to wrap the lecture up in a mystery at the start of a class you introduce something to keep them curious maybe it's a story left on a cliffhanger maybe it's some kind of puzzle it doesn't matter what format that story takes just as long as it leaves him so curious that they can't leave the classroom without knowing as soon as he started doing this he found that students were

alert and right at the edge of their seat from start to finish they needed to know it was like seeing a slot machine roll those triple 7s right in front of my eyes I knew what to do I could feel the money in my hands if I could hook for viewers into watching my mashups I could have them right in my pocket but how did I come up with that golden hook and how can you do

the same when you get to this level you have to start thinking beyond the consumer you have to speak to the crowd you have to understand group psychology nowadays my smallest clients are spending more money on ad than this client made in revenue and it's not even close and this comes from a fact that I know how to pull on the strings that make people buy now all products need a different approach and it all comes

down to the needs of a consumer and really we're human our needs are simple the hook has to be digestible enough so that someone scrolling through social media can understand it immediately but it has to be intriguing enough to make them sitp through the rest of the ad I had already done a deep dive into our audience I knew everything I needed to know about them and for this hook one of the key facts was that

our audience loved America and it's key to remember you have to speak to your audience on a personal level but still appeal to a broader audience bring them in to a group identity now something like this needs a little bit of finesse but I've been in this game long enough so I know how to make it work now the crown of creative is the hook and it's this next hook which netted Us 600 k a month

and you're going to be surprised about how simple this seems the best hooks always are Simplicity sneaks into the mind of a consumer Simplicity is refinement and it's what allowed me to double a sixf figure Revenue with just a pen stroke the hook was how Ripley Raider pants have taken America by storm I told you it would be simple but let's think about what we have under the hood we've got a brand name in there a

brand name which rolls off a tongue and sticks easily in the mind we've got our appeal to group identity bringing the social proof which affects every purchase and we've got the mystery that pulls our audience in they're listening to our pitch all the way through because they have to know how these pants are taken America by storm all of this in a package with strong Punchy phrasing taken by storm it's visual it's aggressive it's a winner

and the best part is we get all of this in just 15 syllables I know what you're thinking can I simple hook really bring in 300K and all I have to say to you is the dollars don't lie look at this and tell me the numbers aren't beautiful 15 syllables 300 Grand I'm talking turning thin air into gold and you've been lucky enough to hear some of it right now I'm speaking to the ones who are

going to watch this video and turn it into their own gold you know who you are you might be brand new to Ecom or you might be a nine fig brand it doesn't matter the fact is you're watching and you're listening when this client came to me they're only making six grand of Revenue and you want to know what they're making at the time of this recording I'll give you a hint this got seven zeros behind

it if you think you've got a brand that can handle such rapid scaling then click the link in the description and book a call I think I might have what you need but if not check out some of my other videos you'll be sure to learn to something and also book in a call and I might be able to give you some good advice