We run your Meta and Facebook ad campaigns end-to-end — creative strategy, founder-led content, testing, and scaling. Built specifically for baby and kids brands that are ready to scale on Meta (Facebook & Instagram).
Built paid media systems for family and parenting brands using authentic, parent-led video content.
The three problems we see every time. If any of these sound familiar, keep reading.
Parents are the most skeptical buyers on Meta. Trust is the entire game. If your creative doesn't feel authentic and safe, you're invisible.
Meta has strict targeting limitations around parenting content. You need creative that works with broad targeting — not hyper-niche audiences.
Baby and kids purchases are often gifting occasions. Your ads need to work for the buyer (grandparents, relatives) as much as the parent.
We build founder-led paid media systems. You film 30 minutes of content per week on your phone. We handle strategy, editing, testing, and scaling.
We audit your brand, study your competitors, and build a creative strategy specific to baby and kids audiences.
You film short clips on your phone. We edit them into high-converting ad creatives. Simple. Authentic. Effective.
We test systematically, kill losers fast, and pour budget into winners. We target 3–4x ROAS for baby and kids brands with parent-focused creative angles.
Everything you need to know about running meta ads for baby and kids brands.
Founder-as-parent content is the single most effective format. Showing the founder using the product with their own child converts at 2–3x the rate of professional ads.
We use broad targeting and let Meta's algorithm find the buyers — then optimise creative to naturally attract parents. Works better than narrow targeting anyway.
Yes — Q4 (especially November) is huge for baby and kids. We start creative production in September and have gifting angles ready to launch from October.
Book a free 30-minute strategy call. We'll look at your current ads, identify the gaps, and tell you exactly what we'd do differently.
Book your free strategy call →No pitch. No obligation. Just strategy.