We manage paid social campaigns across Meta and TikTok — full-funnel strategy, creative production, media buying, and performance reporting. Built specifically for candle and fragrance brands that are ready to scale on Meta and TikTok.
Helped candle and fragrance brands build DTC acquisition systems focused on repeat purchase and gifting seasons.
The three problems we see every time. If any of these sound familiar, keep reading.
Fragrance is a sensory product that's impossible to demonstrate digitally. Your creative has to make buyers confident about a smell they can't experience before purchase.
The gifting opportunity is massive but requires seasonal creativity. Generic "treat yourself" messaging is ignored — specific occasion hooks convert.
Home fragrance has strong repeat purchase potential that most brands underutilise. Your paid media should be building subscription and replenishment habits from the first purchase.
We build founder-led paid media systems. You film 30 minutes of content per week on your phone. We handle strategy, editing, testing, and scaling.
We audit your brand, study your competitors, and build a creative strategy specific to candle and fragrance audiences.
You film short clips on your phone. We edit them into high-converting ad creatives. Simple. Authentic. Effective.
We test systematically, kill losers fast, and pour budget into winners. We target 2.8–3.8x ROAS for candle brands, with gifting-season peaks hitting 4.5x+.
Everything you need to know about running paid social for candle and fragrance brands.
You advertise the feeling, not the scent. Ambience, ritual, mood, occasion. Then stack scent descriptions using language your buyers already use — "cosy", "clean", "fresh linen". Social proof seals the trust gap.
Gift sets with specific occasion angles — "for the person who has everything" — outperform generic gifting creative. We build 3–4 distinct gifting angles per season and test which lands best with your audience.
Book a free 30-minute strategy call. We'll look at your current ads, identify the gaps, and tell you exactly what we'd do differently.
Book your free strategy call →No pitch. No obligation. Just strategy.