Founder-Led Ads · DTC Specialists

The Founder-Led Ads Agency Built for Wellness Brands

We turn your founder story into a high-converting paid media engine. You film 30 minutes per week. We handle everything else. Built specifically for wellness brands that are ready to scale on Meta (Facebook & Instagram).

Book a free strategy call → See how we work

Built compliant, high-converting Meta ad systems for wellness brands across multiple categories.

Why Wellness Brands Struggle on Meta

The three problems we see every time. If any of these sound familiar, keep reading.

01

Wellness is one of Meta's most tightly regulated categories. Health claims in ads are scrutinised. If your copy includes unapproved claims, your account gets flagged — sometimes permanently.

02

The wellness market is crowded with brands making similar claims. Your creative needs a genuine differentiator — a unique ingredient, a specific customer profile, or a founder story that cuts through.

03

Wellness buyers need education before they buy. A 15-second ad isn't enough. You need a full-funnel that warms buyers through educational content before asking for the sale.

How We Fix It

We build founder-led paid media systems. You film 30 minutes of content per week on your phone. We handle strategy, editing, testing, and scaling.

Step 01

Creative Strategy

We audit your brand, study your competitors, and build a creative strategy specific to wellness audiences.

Step 02

Founder Content

You film short clips on your phone. We edit them into high-converting ad creatives. Simple. Authentic. Effective.

Step 03

Scale What Works

We test systematically, kill losers fast, and pour budget into winners. We target 2.8–4.0x ROAS for wellness brands with a full-funnel educational approach.

By the Numbers

50+
DTC brands scaled
$50M+
Ad spend managed
$35–70
Typical CAC for wellness
6 yrs
DTC ad experience

Common Questions from Wellness Brands

Everything you need to know about running founder-led ads for wellness brands.

How do you advertise wellness products on Meta without triggering policy issues?

We know which claims are compliant and which will get ads rejected. We build copy that communicates product benefits compliantly — and when claims need substantiation, we help you build the evidence.

How do you educate cold audiences about wellness products they've never heard of?

Problem-first creative. Start with the specific problem your buyer experiences. Establish the problem is real and common. Then introduce your product as the solution. Education through storytelling.

Ready to Scale Your Wellness Brand?

Book a free 30-minute strategy call. We'll look at your current ads, identify the gaps, and tell you exactly what we'd do differently.

Book your free strategy call →

No pitch. No obligation. Just strategy.