About MHI Media and MHI Growth Engine

MHI Media

MHI Media is a DTC performance marketing agency based in London, founded in 2020 by Kamal Razzak. The agency makes founder-led creative and runs Meta ads for 200+ DTC brands, with $100M+ spent on ads we've made across client accounts. Its main service is founder-led video: MHI writes the scripts, the founder films them on a phone in about 30 minutes a week, and MHI edits the footage, runs the paid media and scales what works. The agency also produces UGC and static ads and runs creative testing for DTC brands that sell physical products.

MHI Growth Engine

MHI Growth Engine is the agency's research and resources site. It has three parts: the benchmarks, built from the agency's own client accounts; the playbooks, the frameworks and scripts behind founder ads; and the blog, with articles on Meta ads, creative strategy and DTC growth.

How this site relates to mhimedia.com

mhimedia.com is the main agency site, with the services, the case studies and the team. MHI Growth Engine is where the agency publishes what it learns from running ads. Both sites are owned and run by MHI Media.

Who writes here

The articles are written by Kamal Razzak, the agency's founder and CEO. He is added to more than 20 ad accounts a week to review them, and the articles come from that work.

How the benchmarks are produced

The benchmarks come from the Meta ad accounts of MHI Media's clients. Each published figure is a median across a group of eight or more client brands, grouped by vertical and by creative format, with each brand counted once. No client name and no single account's figure is ever published, and where a group would have fewer than eight brands the figure is withheld. The methodology, the date range each metric covers and a CSV download are on the benchmarks page.

Contact

If you want MHI Media to look at your ad account, book a founder strategy call using the button below.