MHI MEDIA

Real brands.
Real numbers.

Full breakdowns of how we scale DTC brands with founder-led performance content. Every number is real. Every decision is explained.

Ripley Rader
FASHION / DTC -- US

Ripley Rader

From $6,714/month to $1,000,000/month in 17 months. A blogger quote that doubled revenue. A founder line that hit $300k in a single day. The full story of every creative breakthrough.

Revenue
$6,714 → $1M/mo
Timeline
17 months
Peak Day
$300k
Read full case study →
BeyondNine
FASHION / DTC

BeyondNine

$300k to $2M/month in 18 months. She was getting 8x ROAS and her agency told her to be cautious. A single founder ad generated $900k in revenue at 14 MER. The full breakdown of the account rebuild and creative strategy.

Revenue
$300k → $2M/mo
Timeline
18 months
One Ad
$900k
Read full case study →
Icy Bear Dental
BEAUTY / ORAL CARE / DTC

Icy Bear Dental

£30k to £500k/month in 8 months. "These ads are so bad you must be good." Month one: revenue tripled. Then we got the founder on camera and it scaled to a different level entirely.

Revenue
£30k → £500k/mo
Timeline
8 months
Month One
3x revenue
Read full case study →

What these brands have in common

Each one found a message that worked, put a real person behind it, and kept new creative going into the account as spend grew. The founder ad is the common thread in all three stories. What changes from brand to brand is the angle.

If you want the same for your brand, see how we make performance creative and founder ads, and how we run Meta ads and Facebook ads. You can also hear it from founders on video: a fashion brand and a health and nutrition brand.

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