717% revenue growth in 14 months: what actually happened

When this health brand first reached out to us, they were in a bad situation.

Their previous agency had been running things for a while. Revenue had shrunk to $100,000 a month. Not held flat. Shrunk. The ads were running but they weren't growing the business. They were just burning budget.

By January 2025, when we took over, they needed a real change.

What the previous agency got wrong

This is worth spending a moment on, because it's a pattern we see often.

The previous agency had been managing ads in isolation. Creative here. Media buying there. Growth strategy, if it existed at all, as a separate conversation. Nobody was looking at the whole picture.

That's how you get a brand with good products, willing to spend on advertising, that's still shrinking. The different pieces weren't connected. The creative wasn't informed by the media buying data. The growth strategy wasn't informing the creative direction. The landing pages weren't built to convert the specific audiences being targeted.

When you treat the parts as separate problems, you end up optimising each one individually and missing what actually matters: whether the whole system is working together.

What we changed

We came in and took ownership of everything. Media buying, growth strategy, creative. All of it.

The first thing we did was build out a broad creative range. Not just one format, not just one message. Multiple angles, multiple avatars, multiple demographics. Health tech purchases involve a real consideration window, especially for the audience this brand serves. We needed creative that could work at every stage of that journey.

We built quiz funnels and new landing pages designed to match the creative message exactly. The problem a lot of brands have is that the ad says one thing and the landing page says something else. You pay to get someone to the site and then the experience doesn't deliver on what you promised. That's money wasted at the last inch.

We rebuilt that congruency from scratch.

The results over 14 months

From January 2025 to March 2026:

The chart tells the story clearly. Flat line for a long time. Then a steep curve upward that doesn't come back down. That's what it looks like when a brand with good fundamentals gets the right support.

What this brand actually had

They had a genuinely good product in a category where people are willing to pay to solve a real problem. The previous agency fumbled that by treating it as a standard ad management account rather than a growth problem to solve.

The 717% growth didn't require any magic. It required taking the whole funnel seriously: who we were talking to, what we were saying, where we were sending them, and how we were converting them.

Good product. Bad agency. Then a good agency.

That's the whole story.

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