Methodology
We extract what makes founders impossible to replicate then build a creative engine around it.
The Process
No scripts. No briefs. Deep question sessions that surface the stories audiences have never heard — the raw intelligence that lives in the founder's head.
iPhone raw beats studio production every time. Audiences recognise authenticity. We create content that feels like a conversation, not a commercial.
Meta + TikTok surgical deployment. Every creative is a data point. We use performance feedback to iterate faster than any in-house team can.
The Framework
A closed-loop system where every ad becomes smarter. Founder intelligence compounds over time.
Stories, beliefs, authority
Live Result
£140→£38
CPA
Supplement Brand · 3.7x ROAS
Test, cut, amplify winners
Data informs next extraction
Results
DTC Fashion
$6.7K → $1M/mo
in 17 months
6.2x
ROAS
Fashion Brand UK
Health & Wellness
£140 → £38 CPA
founder on iPhone
3.7x
ROAS
Supplement Brand
Cold Therapy
£30K → £500K/mo
in 8 months
16x
Revenue growth
IcyBear
DTC Jewellery
£20K → £300K/day
in 6 weeks
15x
Daily revenue
Jewellery Brand
Learn the Method
6 years. £100M+ in ad spend. Every framework we use is built on what actually worked — not theory.
Why polished creative kills CPAs and raw founder footage saves them
The 3 questions that unlock any founder's best performing hook
How to scale from £1K/day to £50K/day without blowing up your CPA
Thesis
"The founder's story is the last moat that can't be copied, automated, or outbid."
— MHI MEDIA, Bristol UK